top of page

What is Purple Shampoo?

If you're a blonde, you're probably familiar with the struggle of maintaining your colour. Over time, blonde hair can become brassy and yellow, which can be frustrating. Luckily, there's a solution: Purple Shampoo (or otherwise known as Silver Shampoo).

Purple shampoo is a special type of shampoo that is designed to counteract the brassy tones in blonde hair. It contains purple pigments that help to neutralise yellow tones that can develop over time.

But, how does it work, and why do you need it?

First, let's talk about how blonde hair can turn brassy. When you lighten your hair, you're removing the natural pigments that give it colour. This means that the underlying tones in your hair are more visible, and they can start to look yellow or orange over time. This is especially true if you spend a lot of time in the sun or swimming in chlorinated water.

Purple shampoo works by using the colour wheel to neutralise those brassy tones. Purple is directly opposite yellow on the colour wheel, which means that it cancels out those yellow tones. When you use purple shampoo, the purple pigments in the formula attach to the yellow tones in your hair, neutralising them and leaving you with a cooler blonde.

So, when should you use purple shampoo?

If you have blonde, silver, or gray hair, you should incorporate purple shampoo into your routine to keep your colour looking fresh. You don't need to use it every day, but you should use it regularly to maintain your colour. If you have very brassy hair, you may want to use it more frequently but be aware, the more porous hair you have on your head will grab at the purple shampoo more so than the non-porous hair.

When you use purple shampoo, you should apply it to thoroughly saturated hair and leave it on for 3-5 minutes, depending on your desired result. Rinse it out ensuring that there is none left in your hair, and follow up with a conditioner to keep your hair hydrated. Be aware if you choose a lower end of pruple shampoo, it can be drying on the hair. So please be mindful about which Purple shampoo you decide is the right one for you, preferably speak to your Stylist who should be able to recommend the right one for you.

It is made with Organic Ingedients and is also 100% sulfate-free, paraben-free & cruelty-free

Overall, purple shampoo is a game-changer for blondes who want to keep their colour looking fresh and vibrant. By neutralising brassy tones, it can help you maintain your colour between salon appointments and keep your hair looking its best. Just be sure to use it correctly and follow up with a deep conditioner to keep your hair healthy and hydrated.

If you want more information on the right hair-care for you,

Get in touch with a member of our team on

01273 323597


82 George Street, Hove

107 South Road, Haywards Heath



bottom of page